Short Takes


  • Think about data segmentation in a new way. BusinessWeek
  • More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
  • Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
  • Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
  • What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek

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