Digiday welcomes Tim Peterson as senior reporter

Tim’s experience reporting on media companies, platforms and marketing positions him well to evaluate what industry changes mean for all the stakeholders in this ecosystem. Not only that, he can write code and pull data from companies’ application programming interfaces. He’ll be based in Los Angeles, where he’s from. Make sure to follow him at @petersontee.

Here’s what Tim had to say about his plans for media coverage at Digiday:

“Media companies are in a tough spot, as ever. On the one hand, they’re increasingly finding that platforms’ business interests do not always align with their own. On the other hand, they’re seeing advertisers take harder looks at how their money is spent. And yet somehow that puts media companies in an opportune position — at least the ones that are able to find leverage by leveraging the platforms against one another, reducing their reliance where possible and staking out their singularities. As these companies attempt to navigate the various incentives at play, what better place to be than in the front row at Digiday and with Hollywood as the backdrop?”

Welcome to Digiday, Tim.