Publishers hoping to make money off Apple News can’t be cheered by this: David Kang, who became senior director of Apple News monetization and strategy in November 2016, is leaving after a year in the position.
It’s unclear why Kang is leaving the Apple News role, but it can’t be easy running monetization at a company that’s been notoriously indifferent, if not hostile, to advertising, given that it makes most of its money selling phones and prizes its users’ privacy.
Publishers have spoken highly of the publishing team at Apple News, which they say has sent them a lot of traffic and helped expose the publishers’ content to new audiences, given the news app comes installed on Apple mobile devices. But monetization is a big source of frustration for publishers, which once looked to Apple to be a counterweight to Facebook’s and Google’s dominance of digital advertising.
Apple has made moves to help publishers monetize their content through ads, enabling them to have comScore count their pageviews in the app and striking a deal with NBCUniversal to sell publishers’ ad inventory, but many publishers haven’t seen any revenue from the news aggregation app. Apple wouldn’t comment on the record for this story.
Kang, who originally joined Apple in 2014 from his role as chief revenue officer at Rolling Stone parent Wenner Media, is said to be moving into another role at Apple, and his position is expected to be filled. His departure is the latest in a string of exits by other higher-ups at Apple News in the past year, although some, like Kang, have apparently moved into other roles at Apple. In February, Donna Ogier, who oversaw media partnerships for Apple News, joined Snap to work on Snapchat’s Discover section. Other departures include Keith Moerer, who was managing director of publishing relations and editorial; David Bowers, who was head of business development; and Dana Lacey, who was in business development and partnerships.
However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Media Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.