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Media Buying
The Programmatic Marketer
Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
April 10, 2024
Marketing on Platforms
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024
Strategizing for the Future
How indie agency Within won over Foot Locker as its AOR for North America
April 8, 2024
The Programmatic Publisher
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
April 8, 2024
Member Exclusive
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
April 8, 2024
Evolving Agencies
Indie agency Mod Op launches AI practice as it expands via acquisitions
April 4, 2024
Agency Culture
Why multicultural needs to be part of general marketing investments, especially for Gen Z
April 2, 2024
Member Exclusive
Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024
Generative AI
CNC Agency creates innovation lab to connect AI, experiential content to the physical world
March 29, 2024
Strategizing for the Future
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
March 28, 2024
Strategizing for the Future
GroupM to double media spend on women’s sports
March 27, 2024
Generative AI
How media agencies are shifting toward generative AI content in influencer marketing
March 26, 2024
The Programmatic Marketer
Ad execs sound off on Amazon’s DSP dilemma
March 25, 2024
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