Tracking pixels have been a digital marketing fixture for years. And yet they’ve largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities.
Tracking pixels are effectively tiny, invisible images that can be embedded in web pages and emails and used to collect information, such as a device’s IP address, as covered in the video below. Earlier this year, ad security monitoring company Confiant discovered an ad tech company using tracking pixels as part of a fingerprinting ploy that co-opted IAB Europe’s Transparency and Consent Framework.
Imperceptible as tracking pixels may be, they have garnered the attention of companies like Apple and Mozilla. The former’s Mail Privacy Protection feature blocks tracking pixels from loading in emails, which has posed a threat to email marketers. Meanwhile, both Apple and Mozilla provide options in their web browsers to similarly block tracking pixels on web pages.
More in Marketing
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu