The camera company is looking for an international strategy manager based in Shenzhen, China, where Snapchat opened a research and development office last December, according to a job opening posted on LinkedIn on Dec. 8. This new role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware.
The role of the international strategy manager is to “become an evangelist for Snapchat ad products in the China media community, including through direct meetings with advertisers, marketing events and trainings, etc.,” according to the job description. People in mainland China are unable to access Snapchat, though.
A Snapchat spokesperson said this role doesn’t mean that Snapchat is shifting its focus on Spectacles development to growing its advertising in China. Instead, it is about working with companies and advertisers there, many of which use tech platforms to advertise outside of China.
“[This role] will be unrelated to our much larger hardware team and would be intended to benefit Chinese companies who sell products outside of China,” said the spokesperson. “This is something that many companies blocked in China still pursue.”
Snapchat’s move seems reminiscent of Facebook Audience Network, through which Facebook — which also is banned in mainland China — is able to let Chinese companies advertise to Chinese people as well as let Chinese advertisers reach markets outside of China. It wouldn’t be surprising if Snapchat is taking a page from Facebook’s playbook in China. After all, Snapchat has aggressively grown its programmatic advertising business in the U.S.. From July to September, Snapchat’s advertising revenue reached $204 million, 59 percent up from the same period a year prior, according to Imran Khan, chief strategy officer for Snap.
The company spokesperson said Snapchat’s model is different from Facebook’s in China, and that “it has nothing to do with an ad network.”
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.