‘A slow-moving wave’: Why cardless ATMs haven’t taken off in the US

As mobile banking and digital wallets become more common, smartphones will increasingly be the key to unlocking cash on the go.

Wells Fargo’s cardless ATM launch this week across the U.S. is the latest example of how banks are touting the technology as the next big thing in consumer banking. The sales pitch notes that they save time, and since no card enters the machine, it’s harder for a fraudster to steal the card details. Major U.S. Banks are investing heavily in the technology. But unlike some parts of the world, analysts say the U.S. market is still years away from mass adoption as technology and local consumer habits evolve.

Read the full story on tearsheet.co

 

 

https://staging.digiday.com/?p=229602

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.