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Gaming & Esports
‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing
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Gaming & Esports
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Beyond Ads
From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly
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The Programmatic Publisher
WTF are traffic acquisition costs?
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Retail Revolution
Why Facebook, Instagram and TikTok have stepped back from social commerce
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Brands in Culture
Aerie boosts spending for paid social, influencers as it continues to use un-retouched photos for ads
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Digiday+ Research: Buy side braces for a recession, but with a wait-and-see approach
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Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
September 14, 2022
Brands in Culture
Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act
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Brands in Culture
DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos
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Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
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Privacy
The Rundown: Twitter’s whistleblower highlights concerns with Chinese ad revenue, security concerns in Senate hearing
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Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet
September 13, 2022
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