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Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 23, 2024
Life Beyond the Cookie
Inside Red Robin’s comeback plan amid a cookie-less future
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Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
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What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
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Generative AI
With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
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Gaming & Esports
Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform
February 21, 2024
Gaming & Esports
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
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Amazon wants a bigger slice of the DSP ad tech market
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Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024
Generative AI
With new sonic logo, Qualcomm gives Snapdragon its own sound
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Gaming & Esports
The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same
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Third-Party Cookie Primer
Marketers are starting to test alternatives to third-party cookies amid Google’s changes
February 15, 2024
The Creator Economy
In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024
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