Madewell’s 24-day denim campaign includes a Goop denim jumpsuit
To drive traffic without defaulting to discounting prices, J.Crew-owned brand Madewell is generating buzz by releasing a new denim product every day for the next 24 days.
Through its “Denim Every Day” campaign, starting July 26, Madewell will release a new denim product every day through Aug. 18. Some releases are collaborations with outside brands, like a pair of denim Vans slip-ons, a denim jumpsuit designed in partnership with Gwyneth Paltrow’s line Goop, and a denim-upholstered chair by ABC Carpet & Home. Other releases include new Madewell products, like the brand’s first pair of maternity jeans, relaunched items that had previously been discontinued, and a customizable jean jacket. Madewell will also offer services like gift cards for recycling denim and free tailoring.
To read the rest of this story, please visit Glossy.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu