How luxury retailers are navigating Black Friday

Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations.

While speculations that Black Friday is dead are overblown, the shopping holiday has indeed lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014.

To read the rest of this story, please visit Glossy.

https://staging.digiday.com/?p=210758

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand

The soda-maker says it can translate cultural relevance into sales volume.