Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Pantone’s choice for Color of the Year, the shade that the color institute and consulting agency picks as the one that will define design and style trends, as well as fit the national climate for the upcoming 12 months, has become the peak annual event for a company whose work is mostly done behind the scenes.
On Thursday, Pantone named “Greenery” (or Pantone 15-0343), the 2017 Color of the Year. The yellow-green hue is associated with spring, rejuvenation, Kermit the Frog and $11 kale juice. The reasoning? Even Pantone is feeling the fallout of the 2016 election cycle.
To read the rest of this story, please visit Glossy.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu