Burberry and Ralph Lauren are often lauded for being the luxury industry’s most digitally forward brands. While other traditional fashion houses get cold feet in the face of e-commerce, these brands embrace buzzy movements like see-now-buy-now and new platforms like Snapchat.
But, almost depressingly for an industry so digitally stunted, going all-in on digital efforts hasn’t tangibly boosted sales for either brand, as recent earnings show each fashion house facing slipping sales.
To read the rest of this story, please visit Glossy.
More in Marketing
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu