Cynthia Rowley’s idea of accessible, entry-level luxury isn’t confined to sunglasses and fragrances.
The New York City-based designer has attached her name and brand to a slew of products that bear her colorful and whimsical design, while being mundane themselves by nature: mouse pads, portable phone chargers and staplers can all be found printed with Cynthia Rowley’s prints. Even office paper reams and Band-Aids can be found wrapped in Cynthia Rowley floral.
To read the rest of this story, please visit Glossy.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu