There is a seemingly never-ending stream of bad news for America’s department stores, facing declining foot traffic, declining shopping mall environments, and competition from Amazon to Zara.
But there is, perhaps, one trend working in their favor: the ongoing shift in fashion to new see-now-buy-now business models. Department stores are doing their part to make sure their available merchandise matches what customers are buying: Nordstrom, Neiman Marcus and Macy’s are all speeding up the production processes for their private labels, to get items on the sales floor faster.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu