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Future of TV
Member Exclusive
‘Burn the boats’: TV networks playing with fire in streaming pivots
December 9, 2020
Equality and Opportunity
‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation
December 4, 2020
Business of TV
Cheatsheet: Discovery unveils Discovery+, its DTC streaming service
December 3, 2020
Member Exclusive
‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals
December 2, 2020
Member Exclusive
‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
November 25, 2020
Programming & Production
‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020
November 23, 2020
Business of TV
How YouTube is working to focus advertisers’ attentions on its connected TV inventory
November 19, 2020
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
November 18, 2020
Business of TV
‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
November 17, 2020
Future of TV
‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled
November 16, 2020
Modern Newsroom
‘Go in small with clear-eyed expectations’: How a crop of startups are trying to make for-profit local news work
November 11, 2020
Member Exclusive
TV networks cut costs to confront shrinking profits amid streaming shift
November 11, 2020
Business of TV
How advertisers are evaluating YouTube’s rising connected TV viewership
November 9, 2020
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