How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts

TikTok continues to be the predominant short-form video platform among the teens, tweens and twentysomethings who attended this year’s VidCon, the annual convention for the creator economy. But the gap to Instagram Reels and YouTube Shorts isn’t that far off, as covered in the video below.

In addition to laying out of the pros and cons of TikTok vs. Instagram Reels vs. YouTube Shorts, the attendees highlight how their use of the short-form video platforms mirrors the channel-surfing behavior of traditional TV audiences.

More in Future of TV


Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling

This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle.

Here is why Wall Street’s reception to the CTV narrative is cooling

It would appear that investors’ enthusiasm for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau.

Future of TV Briefing: The push-pull for creators between short-form and long-form video

This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare.