Ad:tech has a venerable heritage in the digital industry. It’s been going on forever — well, since 1997 — and it’s huge. It’s also very, well, direct response. That means lots of lead-gen networks, tool providers and sundry other characters. It is also, alas, perhaps the last bastion of “booth babe” in digital media events. Here are 10 telling pics from ad:tech San Francisco, which just took place earlier this week. A special thanks to Steve Hall, whose Flickr photosream was the source for most of these pictures, and Matt Barash who also snapped a few for us.
1. Bunnies. This guy told his wife he was going to a work thing. This is what a work thing looks like, hanging out with sexy bunnies under a tent. 
2. Hide your kids. Apparently weird dudes can be booth babes too.
3. Body paint is the new clothing of choice at Ad:tech. That’s Strike two for you, dude on the right.
4. iballers, a dating affiliate ad network. Lots of great vendors to see at Ad:tech.
Ad position: web_incontent_pos1
5. Cupcake babes. Nami Media wants to satisfy your, um, sweet tooth.
6. Clickbooth mascot and his lady friends. Baller.
7. Classy ladies at the party. You have to be top heavy to get in to Ad:tech parties, ladies, and/or have bellybutton piercing, fishnets, exotic dancing experience.
8. Another lovely lady at the party. She looks out of it from all that digital marketing talk.
9.The Marketers Ball. This is a black-tie-only event.
Ad position: web_incontent_pos2
10. Fling.com. If you need a date to the Marketers Ball, you know where to go.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu