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Media Buying
Member Exclusive
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
March 25, 2024
Generative AI
Dentsu’s incoming data, tech chief discusses how generative AI could shape the future
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Generative AI
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Evolving Agencies
Assembly tightens up global, N. American roles to spur faster growth
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Generative AI
AI Briefing: Gale debuts generative AI platform for media-buying
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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
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WTF Series
WTF is cheap reach?
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The Creator Economy
Razorfish launches in-house creator offering as agencies grow content practice
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The Programmatic Marketer
The ANA is planning a programmatic benchmarking service
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Third-Party Cookie Primer
Competition advocates urge further Privacy Sandbox delays
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Strategizing for the Future
National CineMedia to offer guarantees on business outcomes this upfront
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Life Beyond the Cookie
Criteo is exploring a services layer for Privacy Sandbox
March 12, 2024
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