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Media Buying
Strategizing for the Future
Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
August 10, 2023
Generative AI
Why Nextdoor is optimistic about AI-fueled growth despite declining user count
August 10, 2023
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Privacy
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer
August 7, 2023
Generative AI
Agencies are concerned about how much to trust generative AI
August 3, 2023
Generative AI
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023
Experimental Channels
A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
August 2, 2023
Managing Through Crisis
YouTube faces pressure from agencies to cede more control over unwanted inventory
July 31, 2023
Member Exclusive
Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
July 31, 2023
Generative AI
How generative AI has shown up in earnings chatter again this quarter
July 31, 2023
Business of TV
Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
July 27, 2023
Retail Revolution
PubMatic expands commerce offerings as retail media grows
July 25, 2023
Marketing on Platforms
X marks the spot, but what does that spot signify, ask media agency execs
July 25, 2023
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