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Beyond Ads
Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium
August 26, 2022
Experimental Channels
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
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Brands in Culture
American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
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Content & Commerce
Dispo hopes to stand out with photo as social media giants compete with video
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Life Beyond the Cookie
Making sense of targeting without third-party cookies
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Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
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The Programmatic Marketer
The Rundown: The hope, hype and reality of data clean rooms
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Marketing on Platforms
Why temporary tattoo brand Inkbox is shifting its marketing focus to TikTok
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Gaming & Esports
This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model
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Marketing on Platforms
‘Further complicate the Twitter-Musk litigation’: Ad execs seek to understand specifics of Twitter whistleblower’s claims for advertisers
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Beyond Ads
Brewers Association campaign touts independent brewers to younger beer drinkers
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Member Exclusive
Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty
August 23, 2022
Beyond Ads
From TikTok and Roblox to ‘Game Of Thrones,’ how DuoLingo is using trends for viral marketing
August 23, 2022
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