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Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’
December 13, 2022
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Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing
December 13, 2022
Marketing on Platforms
How Deloitte, PETA and The Sexton Single Malt capitalized on ‘The Walking Dead’ fandom for the series finale
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Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
December 12, 2022
Gaming & Esports
Why esports betting companies are leaning into original content to raise awareness about their services
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Agency Culture
‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
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Navigating Economic Instability
Ad spending forecast: cloudy with a chance of recession
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Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
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Marketing on Platforms
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
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The Confessions
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
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Beyond Ads
How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs
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The Programmatic Marketer
Inside the tensions countering advertisers’ latest quest for programmatic transparency
December 8, 2022
Brands in Culture
How Yeti is marketing like a DTC brand on social media and in the outdoors
December 8, 2022
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