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Marketing
The Programmatic Marketer
The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
September 6, 2024
Generative AI
Social media platforms fuel AI ad rush with new creative tools
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Employers that downsized office space say they now need to expand with hybrid work
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Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
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Gaming & Esports
Why Riot Games is leaning into DEI as other brands pull away
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Brands in Culture
How Ben & Jerry’s has found the balance between activism and advertising
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Navigating Economic Instability
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Retail Revolution
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Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
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Marketing on Platforms
What do advertisers want from Tubi in the U.K.?
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Agency Culture
Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
August 30, 2024
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