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Marketing
Strategizing for the Future
As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
September 12, 2024
The Programmatic Marketer
Coca-Cola commits to ‘critical’ open web advertising through curation
September 12, 2024
Google on Trial
Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
September 12, 2024
The Programmatic Marketer
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
September 11, 2024
Retail Revolution
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
September 11, 2024
Google on Trial
Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
September 11, 2024
Gaming & Esports
Here’s what marketers need to know about Roblox Developers Conference 2024
September 10, 2024
Member Exclusive
Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
September 10, 2024
WTF Series
WTF is the Justice Department’s ad tech antitrust case against Google?
September 9, 2024
Google on Trial
Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case
September 9, 2024
Gaming & Esports
Why most — but not all — Esports World Cup stakeholders consider the event a success
September 9, 2024
Brands in Culture
Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
September 6, 2024
Gaming & Esports
Why the US Open is building a tennis metaverse inside Roblox
September 6, 2024
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