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Marketing
Digiday+ Future of Marketing Briefing
Marketing Briefing: Why marketers are all about ‘nontraditional formats’ now
October 8, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
October 8, 2024
The Programmatic Marketer
Untangling TTD’s DDT (Dominance Distress Trauma)
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Marketing on Platforms
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
October 7, 2024
Brands in Culture
How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
October 7, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week
October 7, 2024
Gaming & Esports
Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
October 4, 2024
Brands in Culture
Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience
October 4, 2024
Gaming & Esports
Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
October 4, 2024
Digiday @ Advertising Week
Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024
October 4, 2024
Gaming & Esports
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
October 3, 2024
Brands in Culture
Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship
October 3, 2024
Marketing on Platforms
With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.
October 2, 2024
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