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Marketing
The Confessions
Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’
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Marketers and publishers rush into VR, but grumble about cost and consumer awareness
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Experience, not expense: The evolving definition of luxury brands
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H2O+ Beauty gives itself a millennial makeover
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Calvin Klein’s suggestive upskirt photo is blasted on Instagram
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Agencies pressured to beef up VR capabilities as brands turn to production companies
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This college student is using a Snapchat geofilter to land an agency job
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Durex writes a firm letter to the Unicode Consortium, pushing for a condom emoji
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To combat image issues, Walmart bets big on its own newsroom
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How to be more ‘creative’ in 2016
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