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Marketing
The Programmatic Marketer
‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary
April 6, 2017
Marketing on Platforms
‘They get a lot of PR value’: Agencies say YouTube ‘crisis’ is about negotiations and saving face
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How Mars prods diversity in its advertising, agencies
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The Programmatic Marketer
The unenviable job of site whitelisters
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The Programmatic Marketer
How management consultancies are charging into programmatic advertising
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Glossy
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Agency Culture
How agencies are marking Equal Pay Day
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Walmart and Amazon emerge as fashion’s duopoly
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The Programmatic Marketer
The YouTube ad boycott concisely explained
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Marketing on Platforms
How finance brands use Instagram
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