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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Marketing
The Creator Economy
FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads
July 28, 2023
Gaming & Esports
Why Puma sees Web3 and the metaverse as its next great commerce opportunity
July 28, 2023
Marketing on Platforms
How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
July 28, 2023
Navigating Economic Instability
The ad slowdown (or lack thereof) gives the industry reason to hope
July 28, 2023
Gaming & Esports
DoubleVerify to support in-game ads to win over brands’ budgets for the channel
July 27, 2023
Beyond Ads
Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
July 26, 2023
Brands in Culture
Why Barbie fever may inspire the future of marketing movies
July 26, 2023
Marketing on Platforms
Taking stock of Snapchat’s ad turnaround, one data point at a time
July 26, 2023
Member Exclusive
CMO Strategies: How retail media has become a growing marketing channel
July 25, 2023
Marketing on Platforms
Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers
July 25, 2023
Member Exclusive
Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023
Marketing on Platforms
Here are the cases for and against the so-called unhinged social media manager
July 24, 2023
Gaming & Esports
In the agency world, holding companies profess gaming investments, with mixed results
July 21, 2023
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