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Marketing on Platforms
Behind the numbers: unmasking the complex reality of platform advertising
October 30, 2023
Brands in Culture
How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports
October 27, 2023
The Programmatic Marketer
‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers
October 27, 2023
Marketing on Platforms
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
October 27, 2023
Gaming & Esports
How TikTok is using data to convince gaming brands to spend on the platform
October 27, 2023
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Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
October 26, 2023
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Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase
October 26, 2023
Marketing on Platforms
Amazon unboxes a suite of new media tools at its flagship advertising conference
October 25, 2023
Beyond Ads
How the NBA hopes to use generative AI to attract more users to its app
October 25, 2023
Agency Culture
As agencies merge, agency brands may wane in importance
October 25, 2023
Marketing on Platforms
How social media pros are rewriting brand playbooks for the wave of new social platforms
October 24, 2023
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Marketing Briefing: Here are 5 trends you might have missed from Advertising Week
October 24, 2023
Gaming & Esports
Why executives at Esports Business Summit are (still) bullish on competitive gaming
October 24, 2023
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