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‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group
October 19, 2020
Future of Work
‘Powerful for industry networking’: With in-person meetings still on hold, ad talent job hunters turn to Twitter
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Why some DTC brands’ Amazon strategies have changed
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The Confessions
Confessions of a media buyer: Facebook updates have ‘wrecked the ad platform on the backend’
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The Creator Economy
‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
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‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated
October 12, 2020
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In a crowded holiday advertising market, DTC brands are rethinking their digital strategies
October 11, 2020
Brands in Culture
‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy
October 9, 2020
Future of Work
‘America’s most complicated Election Day yet’: Why some ad agencies are taking a new approach to time off to vote this year
October 8, 2020
Marketing on Platforms
‘See the brand in a different way’: Why Shapermint is planning to scale television advertising in November
October 7, 2020
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‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising
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The Confessions
‘Ignore all of the politics’: Confessions of a DTC exec on the continued uncertainty of TikTok
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‘Flying blind’: How DTC CEOs are preparing for the holidays
October 1, 2020
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