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Marketing on Platforms
‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience
July 28, 2021
Beyond Ads
‘There has to be an authentic manner in which you approach our fans’: T1 CEO Joe Marsh on brand partnerships in gaming and esports
July 28, 2021
Member Exclusive
Marketing Briefing: Ad execs and marketers say this Olympics has ‘lost its luster’
July 27, 2021
Life Beyond the Cookie
CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies
July 27, 2021
Life Beyond the Cookie
Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play
July 27, 2021
Beyond Ads
Netflix’s new vp of game development Mike Verdu brings much-needed skillsets
July 27, 2021
Evolving Agencies
Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name
July 27, 2021
Future of Work
Pandemic playlists: Songs (and podcasts) that got us through coronavirus lockdown
July 26, 2021
Future of Work
‘It will be draining to build new routines’: Rusty interpersonal skills need addressing for office returns
July 26, 2021
WTF Series
WTF is the Metaverse?
July 26, 2021
Evolving Agencies
Agencies, market thyselves! How independent shops are taking different routes to advertise their superpowers
July 26, 2021
Retail Revolution
‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising
July 23, 2021
Brands in Culture
How Motivbase helps marketers understand the meaning behind online sentiment better as they develop new products
July 23, 2021
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