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Marketing
Brands in Culture
Why Ace Hardware is using PR activations to ‘be disruptive’ and get the attention of millennial DIY-ers
December 16, 2021
Privacy
New research shows consumers’ concerns over data privacy sometimes clash with their actions
December 16, 2021
Agency Culture
‘We need to get past talking about pronouns in bathrooms’: How Publicis Groupe is making a more gender-inclusive workplace
December 15, 2021
Gaming & Esports
‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors
December 15, 2021
The Programmatic Marketer
Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirers
December 14, 2021
Member Exclusive
Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022
December 14, 2021
Gaming & Esports
‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnerships
December 14, 2021
Marketing on Platforms
How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok
December 13, 2021
The Programmatic Marketer
Why Criteo is purchasing the best-kept secret in digital media for $380 million
December 10, 2021
Marketing on Platforms
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
December 10, 2021
Gaming & Esports
As mobile esports activity heats up, everyone is following developers’ lead
December 10, 2021
Marketing on Platforms
Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
December 9, 2021
Marketing on Platforms
‘Trying to be where she is’: Why beauty brand targeting women over 40 is still reliant on Facebook
December 9, 2021
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