Pinterest has been the belle of the social media ball for some retailers, who are seeing nice traffic referrals from the social sharing site.
Unlike many social platforms, Pinterest has two things going for it: it isn’t just a bunch of early adopters on the coasts and it leads to actual sales. Here’s 15 stats that retailer’s should know about Pinterest.
As of February, Pinterest has 25 million users. (Business Insider)
Sephora’s Pinterest followers spend 15 times more that its Facebook fans. (Venture Beat)
In fashion and retail, 18 percent of content engagement on Pinterest is driven by brands, 82 percent by community. (Digitas)
The best time for retailers and fashion brands to pin is Friday at 3pm ET. (Digitas)
70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)
Top brands in the fashion/retail space average 46 repins on every pin, proving that those who have a presence on Pinterest, are establishing an engaged following. (Digitas)
Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Rich Relevance)
Pinterest’s share of referrals is highest in home and furnishings, accounting for up to 60 percent of all social traffic. (Rich Relevance)
U.S. consumers who use Pinterest follow an average of 9.3 retailers on the site. (Shop.org)
Pinterest pins that include prices receive 36 percent more likes than those that do not. (Shopify)
Moms are 61 percent more likely to visit Pinterest than the average American. (Nielsen)
81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)
U.S. Pinterest users are more likely to live in midwestern states than other social media users. (Internet Marketing)
Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)
Average activity of popular pinners is 2,757 pins; 35 boards; following 355. (Repinly)
Image via Shutterstock
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu