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Yuyu Chen
Yuyu Chen
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Programmatic comes to digital jukeboxes
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How Maxus is training its media planners in creativity
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‘Start small and justify’: Inside Tumi’s programmatic evolution
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Western YouTube stars look to crack the Chinese social networks
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Inside China’s triopoly: How Baidu, Tencent and Alibaba dominate the market
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‘Bali bali’ style: A peek at South Korean creative
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Bypassing creative: How agencies are turning influencer posts into programmatic ads
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