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Tim Peterson
Tim Peterson
The Programmatic Publisher
‘One unified stream’: The days of separate programmatic ad sales teams are ending
Future of TV
Twitter is emphasizing the on-demand side of live for new shows ahead of NewFronts
Future of TV
‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit
Future of TV
Why media companies are shifting their attention from Facebook to YouTube
Future of TV
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Future of TV
How podcaster Gimlet Media is targeting Hollywood
The Programmatic Publisher
Inside BuzzFeed’s pivot to programmatic advertising
The Programmatic Publisher
The New York Times has folded its programmatic sales team into its larger ad sales org
Marketing on Platforms
Facebook’s branded content program loses its luster
Marketing on Platforms
Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers
Publishing in the Platform Era
Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change
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