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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tim Peterson
Tim Peterson
Publishing in the Platform Era
RockYou’s publishing pivot hits a speed bump
The Confessions
‘The barrier to entry is zero’: Confessions of a social marketing exec on the crowded influencer marketing market
Member Exclusive
California’s privacy law will force publishers to be more upfront about subscriber data sales
Data Regulation
‘It’s impossible’: Google has asked ad tech firms to guarantee broad GDPR consent, assume liability
Data Regulation
Why California’s new consumer privacy law won’t be GDPR 2.0
Future of TV
The NFL doubles its Live Content Correspondent program to grow its content library
Future of TV
Creators are making longer videos to cater to the YouTube algorithm
The Programmatic Publisher
Sources: Defy Media offers to pay publishers 20 percent of the money its ad network owes them
Audio Anywhere
Studio71 has formed a podcast division producing shows with YouTube stars
The Programmatic Publisher
AT&T’s AppNexus acquisition may be as much about Comcast as it is about Google
Future of TV
‘It’s so frustrating’: YouTube’s top creators have gripes but few better options
Future of TV
Teens at VidCon sound off on YouTube, Facebook Watch, Snapchat’s redesign and IGTV
Future of TV
‘Biggest VidCon ever’: YouTube, rival platforms step up their creator overtures at annual event
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