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Tim Peterson

Tim Peterson

Future of TV

Disney invests in HQ Trivia’s parent company amid direct-to-consumer push
Marketing on Platforms

Ad buyers question the quality of Facebook’s premium video ads
Member Exclusive

The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean
Future of TV

TV networks, studios use chat fiction app Yarn to promote shows, develop new franchises
Member Exclusive

Flatter and fairer: Marketers and publishers hack away at ad tech fees
Member Exclusive

Now you see me: An oral history of viewability
Data Regulation

Cheatsheet: Internet giants weigh in on U.S. privacy law
Marketing on Platforms

‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens
Future of TV

YouTube Gaming’s shutdown could be an attempt to one-up Twitch
Member Exclusive

With California privacy law, industry tries to avoid a repeat of GDPR scramble
Marketing on Platforms

Twitch expands programmatic guarantees to more advertisers
Marketing on Platforms

Ad buyers prepare for headaches after Facebook cuts off third-party data
Member Exclusive

How Accuweather is using programmatic sales data to inform direct sales

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