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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Media
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Media Buying
Future of TV
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Tim Peterson
Tim Peterson
Future of TV
In the fledgling connected-TV market, buying ads direct is often cheaper
Future of TV
House of Highlights scores first brand deal for its YouTube channel
Future of TV
Turner’s Kevin Reilly considers DTC streaming services’ impact on licensing revenue
Future of TV
Cheatsheet: AT&T’s media, advertising businesses remain wrapped up in traditional TV
Member Exclusive
The Atlantic is building its video strategy around YouTube
Member Exclusive
Ad tech providers scramble to prove their transparency credentials
Future of TV
‘Skinning the cat 30 ways’: How digital entertainment companies are making new money from old videos
Future of TV
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
Future of TV
Jeffrey Katzenberg’s short-form video platform Quibi draws big Hollywood names, but big questions, too
Future of TV
With Snap Originals, Snapchat turns to TV-like show programming
Future of TV
Meredith is developing 10 original shows for Instagram’s IGTV
Future of TV
With ‘Wild ‘N Out’ MTV focuses on YouTube
Future of TV
Ad buyers don’t expect many deals at this week’s NewFronts
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