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Tim Peterson
Tim Peterson
Business of TV
How this year’s NewFronts factors into the upfront fight for streaming ad dollars
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Media Briefing: How news coverage has changed during the Biden administration’s first 100 days
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Future of TV Briefing: How Hollywood is overcoming its resistance to embracing creators
Digiday Podcast: Creators
How Sienna Mae Gomez turned into one of TikTok’s top stars
Business of TV
Samsung pitches advertisers and streamers on ads that take over its smart TV platform
Business of TV
Agency executives are putting business-outcome guarantees back on the TV upfront negotiating table
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Media Briefing: How a wave of independent authors is spawning more media co-ops
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Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and movies
Business of TV
‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases
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Media Briefing: How publishers are pushing podcasts to new audiences
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Future of TV Briefing: The pandemic will not be televised
Digiday Podcast: Creators
YouTube stars Alisha Marie and Remi Cruz show how creators have become their own class of media company
Business of TV
Dentsu develops tool to address audience-based TV advertising’s patchwork problem
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