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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Shareen Pathak
Shareen Pathak
Marketing
Sharing is caring: Roar and Saatchi re-organize Chase business
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DDB’s Wendy Clark: Agencies have an org-chart problem
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‘They’re the worst’: Why agencies are trying to kick the PowerPoint habit
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Retailers: Twitter is the ‘left-behind’ platform
Media
Semaine gives normals the chance to shop like celebrities — if they can afford it
Media
Vocativ uses its data-mining software to create a TV show
Marketing
Kind is building an in-house content studio
The Confessions
Confessions of a PR rep: ‘Agencies don’t care about diversity’
Marketing
Why agencies should rethink the open-office plan
Marketing
Agencies love luxury clients, but not for the money
Marketing
Agencies enroll staffers in virtual reality crash courses
Marketing
How teen-focused retailers do Instagram
Marketing
What we learned about agency transparency in 2015
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