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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Shareen Pathak
Shareen Pathak
Member Exclusive
Media and marketing are blurring more than ever
Member Exclusive
Amazon’s reality check: Why the e-commerce giant may not take over the world
Agency Culture
FCB’s holiday-party email to staff: Stupid Fun vs. Responsible Fun
Marketing on Platforms
How Facebook is pitching Watch to advertisers
Marketing
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‘Irrational budget dumping’: End of the year means use-it-or-lose-it marketing projects
Marketing
As Amazon grows, agencies see opportunities in Amazon marketing practices
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Cheatsheet: Everything you need to know about Amazon Advertising
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‘I wanted to see if I could be really, really happy’: Rei Inamoto on his life goals
Agency Culture
‘I left and I shut up’: Why women in advertising won’t speak publicly about harassment
The Confessions
Confessions of an agency millennial: ‘Nobody wants to help each other’
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‘The willingness to grind it out’: 360i’s Bryan Wiener on making it
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Amazon’s ad business will get another boost with the rollout of a new API for self-serve ads
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