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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Sara Guaglione
Sara Guaglione
Business of TV
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Subscriptions
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
Business of TV
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Generative AI
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Publishing in the Platform Era
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishing in the Platform Era
Publishers test new TikTok feature that adds links to organic videos
Publishing in the Platform Era
Snapchat’s relationship with publishers is still pretty complicated
Publishing in the Platform Era
Publishers turn to other platforms to address platform referral traffic issues
Generative AI
Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IA
Generative AI
What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company
Generative AI
Publishers give on-site search a long-needed upgrade in the form of AI chatbots
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Cómo el New York Times utiliza elementos visuales para impulsar el descubrimiento de podcasts y aumentar el número de oyentes
Digiday Publishing Summit
How The New York Times is using visuals to boost podcast discovery and grow listenership
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