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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
Experimental Channels
How Ikea is using augmented reality
Data Regulation
GDPR is coming, but nobody knows how it will be enforced
Publishing in the Platform Era
Disney is using brand-safety concerns to push its family-friendly media
Media
Domino’s is starting to see pizza orders come through Amazon Alexa
Marketing on Platforms
How West Ham FC targets its Spanish-speaking fans
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Soft-drink maker Lucozade now creates half its UK ads in-house
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The state of live streaming in sports
The Confessions
Confessions of a former agency exec: ‘There is no such thing as an agency model’
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Shell is rather pleased with the duopoly
Agency Culture
Advertisers aren’t convinced consulting firms are the answer to their problems
Content & Commerce
Unilever finds startups can replace some agency tasks
Marketing on Platforms
EHarmony has eyes for direct response on social
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Overheard at Dmexco: Ad tech vendors are ‘selling fear’
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