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Seb Joseph

Seb Joseph

The Programmatic Marketer

“Experiencia entre cuatro paredes”: Por qué Lenovo ha decidido que ha llegado el momento de internalizar una parte clave de la tecnología publicitaria
The Programmatic Marketer

‘Expertise within the four walls’: Why Lenovo decided now’s the time to in-house a key bit of ad tech
Managing Through Crisis

‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions
Navigating Economic Instability

Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty
The Programmatic Marketer

The investment banker’s view of ad tech
The Programmatic Marketer

Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event
Brand Safety

Why the pivot to brand suitability never happened for this publisher
WTF Series

WTF are made-for-advertising sites (MFAs)
The Programmatic Publisher

Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
Marketing on Platforms

Why Google on trial is the pivotal moment that could shape the future of online advertising
Business of TV

‘Start making more from the inventory we can’t sell’: DAZN is quietly ramping up its programmatic ads business
Navigating Economic Instability

‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
The Programmatic Publisher

How The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers

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