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Seb Joseph

Seb Joseph

The Programmatic Marketer

Why Mars is more interested in measuring attention, not impressions
Marketing

How football clubs are becoming more like media businesses
Marketing

Inside ITV’s programmatic video pitch to agencies
The Creator Economy

Instagram influencers are creating their own TV-style ad breaks
Retail Revolution

With uncertainty the new norm, the coronavirus rattles the media industry
Retail Revolution

Inside Anheuser-Busch InBev’s $1b a year DTC business
Data Regulation

‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics
Marketing on Platforms

How Three Mobile is convincing people to care about 5G
Marketing

The latest ads.txt fraud: the 404bot
Retail Revolution

As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure
Marketing

P&G, Unilever join forces with platforms to lead latest cross-media measurement push
Marketing

As brand concerns over search algorithm escalate, Amazon is testing ‘Stores’ results in search
Marketing on Platforms

How Adidas is using WhatsApp as a direct marketing channel

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