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Seb Joseph

Seb Joseph

The Programmatic Marketer

‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
Future of Work

‘We have our work cut out for us’: How Havas is launching a major campaign to overcome its lack of racial diversity in the U.S.
Managing Through Crisis

How the alternative holding agency groups are hitting growth spurts even during the downturn
Marketing on Platforms

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools
Marketing on Platforms

As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets
Future of Work

‘Coming to us for ways to do more’: Advertisers look to curated marketplaces to reach underrepresented audiences
Marketing on Platforms

‘It’s a significant change’: Twitter’s MoPub weighs in-app ad growth plan amid Apple’s upcoming privacy update
WTF Series

WTF are shadow blocklists and how they can take a bite out of publisher revenue
Managing Through Crisis

‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe
The Creator Economy

For some brands, General Mills is prioritizing brand advocates over influencers
Audio Anywhere

‘Netflix for ears’: How a new serialized podcast is helping BMW shift into branded entertainment
Brand Safety

Advertisers were cutting their Facebook ad spending well before the boycott began
Strategizing for the Future

Pernod Ricard thinks the Facebook advertiser revolt won’t be enough to curb hate speech online, so it’s developing an app to help

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