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Seb Joseph

Seb Joseph

Marketing on Platforms

Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers
Marketing on Platforms

‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown
Beyond Ads

‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Future of Work

Pandemic playlists: Songs (and podcasts) that got us through coronavirus lockdown
The Programmatic Publisher

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate
Life Beyond the Cookie

‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay
The Programmatic Marketer

Ad tech’s revival: boom or bubble?
Brands in Culture

‘Whatever our audience is vibing with’: How Faze Clan develops brand partnerships
The Programmatic Marketer

How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices
Beyond Ads

‘We’re creating new ways of working’: Unilever on how ESG informs its advertising and media buying
Beyond Ads

‘It’s not just about what the brands want anymore’: UTA Marketing’s co-heads on why big brands are turning to Hollywood talent agencies
Life Beyond the Cookie

Google’s cookie delay may offer breathing room but should be used with caution, say marketers
Brands in Culture

‘The code is still there’: Why O2’s Fortnite gig is just the start of a brand extension

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