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Seb Joseph

Seb Joseph

The Programmatic Marketer

A snapshot of the ad industry’s attempts to rewrite the identity narrative
The Programmatic Publisher

‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan
The Programmatic Marketer

In ad tech, everyone wants less to mean more now
The Programmatic Marketer

Dysfunctional dynamics continue to blight ad tech’s prospects
Managing Through Crisis

The advertiser exodus from Russia is going to get awkward
Data Regulation

‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability
Data Regulation

‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
Managing Through Crisis

‘More self-sufficient’: The changing (yet again) and increasingly challenging role of the CMO
Marketing on Platforms

Inside Reddit’s U.K. advertising growth ambitions
Data Regulation

With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two
Publishing in the Platform Era

‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google’s AMP and hasn’t looked back
Managing Through Crisis

‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative
The Programmatic Publisher

With Google’s latest Privacy Sandbox update, European publishers see silver lining

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