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Seb Joseph

Seb Joseph

Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand
Privacy

Five years in, the GDPR has had a double-edged impact on the ad market
Beyond Ads

Tras la desaparición de la zapatilla virtual de Nike, el cinismo de la NFT deja intrigados a los profesionales del marketing
Beyond Ads

After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
The Programmatic Publisher

Amazon’s pending price hike stirs debate among media owners
The Programmatic Publisher

The Guardian will be paid for permitting the collection of contextual data on its site
The Programmatic Publisher

‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out
The Programmatic Publisher

Gumtree is seeing positive results from using first-party data in direct deals
The Programmatic Marketer

The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs
Navigating Economic Instability

A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry

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