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Seb Joseph
Seb Joseph
The Programmatic Marketer
The Trade Desk loosens its grip on pricing amid buyer pressure
The Programmatic Marketer
OpenX redraws the SSP-agency relationship
The Creator Economy
Visa extends its reach into the creator economy’s liquidity crunch
Member Exclusive
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
Navigating Economic Instability
In Graphic Detail: CMOs at a crossroads of power and proof
Generative AI
In Graphic Detail: Inside the growing rift between AI efficiency and audience trust
Member Exclusive
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
Media
Marketers move to bring transparency to creator and influencer fees
The Programmatic Marketer
An anatomy of the trust fault line running through Amazon’s ad ambitions
Brands in Culture
The CMO-CCO split is becoming a corporate fiction
Evolving Agencies
Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
The Creator Economy
Influencer partnerships expand, though unevenly across the creator economy
Member Exclusive
Future of Marketing Briefing: The agentic turn inside programmatic advertising
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